Spend traced. Channel fixed. Delta measured.
Every engagement below is reported with the channel, the friction point we removed, and the before-and-after numbers. No headline-only results.
Spend, channel, mechanism, outcome
CAC down 38% in 90 days
A $4M e-commerce brand was bidding broad-match on 600 keywords with no negative list. We cut the keyword set to 80 high-intent terms, added 220 negatives, and reallocated budget to exact-match. CAC fell from $94 to $58 in the first reporting period.
Pipeline lift of 2.4x from organic
A $12M SaaS firm had 40 blog posts that ranked for zero buying-intent queries. We mapped their buyer's decision path, retired 28 posts, and rebuilt 12 around bottom-funnel terms. Qualified pipeline from organic doubled within two quarters.
Landing page CVR from 1.1% to 4.3%
A $7M direct-to-consumer brand was sending paid traffic to a homepage. Session recordings showed 74% of visitors exited at the shipping-cost reveal. We built a dedicated landing page with upfront pricing and a single CTA. Conversion rate quadrupled in 30 days.
Revenue-per-email up 61% in one send cycle
A $9M professional services firm sent every subscriber the same monthly newsletter. We segmented by deal stage and reordered the content hierarchy per segment. Revenue attributed to email rose 61% in the first post-change send.
The pattern holds across every context
–34%
2.1×
+3.1 pts
100%
Median CAC reduction across paid-channel engagements within the first 90-day reporting cycle.
Average pipeline lift in B2B engagements where SEO and content were restructured around buying-intent queries.
Median conversion rate improvement on landing pages after friction-point diagnosis and single-CTA redesign.
Of reported engagements include channel, spend, mechanism, and delta—not just a headline outcome.
Which channel is costing you right now?
We'll identify the friction point, name the channel, and show you the delta in the first report. No guessing, no handwaving.